SOFO POPUP SHOP & SHOWROOM has opened its doors in December 2014. We dreamed about the brand new concept of the shop & showroom in one to present the great Scandinavian design fashion for street flow customers and wholesalers. Everyone must be able to find and afford new original, convenient and outstanding garments for own wardrobe or make a good deal for their own shops.
SOFO POPUP is a place where designers, artists and fashion manufacturers can try out the market, and even collect information and feedback directly from the clients, or use Pop-up space for presentation of their clothing and jewellery design for potential partners.
The permanent shop SOFO Popularities is settled in the middle of the vivid SOFO district of Stockholm, the centre of modern design and Pop-up shops. We are working closely with Swedish Fashion Talents and Young nominated brands, representing modern Scandinavian design fashion. You can find Moomin, Valerie, Isabella Idberg, F.A.S. Sweden, Ivana Helsinki and other designers garments and accessories in our shop and online. 
Besides the Fashion, we nourish the strong connection and passion for photography. Our photo agency SO PHOTO was born in April 2017. You can acquire a unique piece of professional photography for your personal use or as a professional publisher.  Discover your opportunities to build your fashion portfolio with professional fashion photographer Justina Rosengren.
Welcome to visit us at Skånegatan 81, SOFO, Stockholm.
NEW: PopUp store at Toni&Guy, Hornsgatan 5, Stockholm
Business registered:
J & J Project Handelsbolag
Folkungagatan 98, 116 30  Stockholm